Project status: Completed
The binational NEXUS expedited passenger crossing program has lanes at three of the four Cascade Gateway ports-of-entry, and its traffic constitutes well over 30 percent of cross-border car trips at the Peace Arch-Douglas and Pacific Highway ports of entry. Marketing efforts included advertising, information distribution, and the development of the getNEXUS.com website.
NEXUS lanes are in operation at Peace Arch/Douglas, Pacific Highway, and Sumas/Abbotsford-Huntingdon ports-of-entry in both directions.
The original marketing efforts in the fall of 2002 focused on introducing the program through advertisements, information distribution, and the development of the getNEXUS.com website. A final report outlines work completed as part of the original effort.
In June 2011 the Whatcom Council of Governments undertook a new NEXUS marketing effort along with the Cloverdale, BC Chamber of Commerce, hiring additional staff for information distribution efforts. Informational flyers were handed out during peak travel periods in the summer of 2011 and in the summer of 2012 to promote the recently opened NEXUS lane at the Sumas/Abbotsford-Huntingdon crossing.
The cost of the project was $149,750 (USD). Funding was provided by the agencies listed below:
U.S. Federal Highway Administration
Cloverdale District Chamber of Commerce
Contact Melissa Fanucci by email or call (360) 685-8385.